About
Sue Whitaker (Pronouns - She/They)
Founder & Director
My Story
In August 2024, my life took an unexpected turn. After 20 years in a corporate HR career, I became a primary caregiver—a role that reshaped my values, priorities, and sense of purpose. Unlike previous challenges, this wasn’t temporary. There was no clear end point, only uncertainty.
To be the best version of myself for those I care for—and for me—I made a bold decision: I stepped away from corporate life and started my own business.
Why?
Because I needed something that gave me focus, creativity, and meaning. Something that allowed me to help others while navigating my new reality.
Today, I combine my experience in HR with my passion for supporting people through change.
How Blackstar Alchemy started?
I first registered the business on 10th January 2025. I remember the date because it was a week before my birthday, but more importantly it was the birthday of my previous feline companion Tipsy (see left).
I have loved animals from a young age and Tipsy was my rescue cat whom I adopted when she was 7 years old and stayed with us for 14 years, passing away peacefully at the age of 21 years old in May 2024.
She was my little star and whilst she was not completed black, I needed a unique name and this seemed to be a good start.
The word combination grew over time. Both words have a number of different meanings, but for me they are about;
Black Star - a guiding light to help you navigate through challenging and uncertain times.
Alchemy - is about following a process that allows significant change or transformation.
Our Mission
Our Mission is very much two-fold as we work with both individuals and businesses.
To empower individuals to navigate significant life changes and transitions by self awareness emotional regulation and overall growth.
Support Solopreneurs, Small Business Owners and Remote Professionals with clarity, confidence and connection to grow their career and business.
Our Values
I want to make sure I offer a safe, non-judgemental space where individuals feel seen, heard, and respected—exactly as they are, whether they are looking for help personally or professionally.
That’s why our values are grounded in C.A.R.E.—a framework that reflects not only how I work, but what my clients can expect in return:
Curiosity
We meet people with empathy, compassion, and kindness.
Authenticity
Being true and honest aligning actions with genuine beliefs.
Respect
Inclusive, judgement-free environments where every voice matters.
Encouragement
Lifting others up with support, positivity, and guidance.
My Approach
I believe everyone has the potential to succeed—it’s already within you!
Sometimes, all it takes is the right guidance to unlock that potential. My role is to provide that steer: clear strategies, practical tools, and unwavering support to help you move forward with confidence.
Everyone is also different in how they operate, how they learn grow. Regardless of whom I work with and how I try to stick to three basic principles;
Accessible & Inclusive
Neurodivergent Friendly
Authentic & Empowering